Agoda Homes - during the pandemic
14 days Long-stay promotion - traveller
Agoda Homes offers a selection of entire apartments, bungalows, houses, and villas, collectively known as Non-Hotel Accommodations (NHA), listed by homeowners or hosts on the Agoda platform. This ongoing service allows customers to book non-traditional lodgings while enabling property owners to reach a global audience.
Role
Product designer
Team
Product owner + scrum team
Process
In this product, I was responsible for Agoda Homes consumer facing side App, including mobile and tablet. The main task for design is to:
1. Find opportunity points with stakeholders through data proof/competitive analysis/market trend
2.Discover user need and transit into design request
3.Design
4.Iterate
Background - Covid Round 1 in 2020
Global user - prefer long stay Homes/airbnb
In light of the covid situation we believe there may be demand for longer stays in Agoda Homes properties
Supply - provide long stay promotion
Due to lack of business these days hosts are willing to provide a big promotion for long stays. (current response rate is 40% of properties)
Data - double volume of staycation
High proportion of domestic bookings, particularly staycations. Data shows that the proportion of staycations has doubled since early January, from 6% to 13% of total bookings.
Hypothesis
Design requirement
1. Raise awareness for this specific promotion
2. Show featuring properties
3. messaging should not mentioning virus but emphasize benefits of properties for long stay and the big promotion
Touch points
By looking at the user journey, there are 3 touch points we can raise the awareness at:
- Pre-booking
- Checking the inventory
- Make a payment
Design
More case study about Agoda Homes
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