YADEA Mobile Design Language
Role: Designer - brand & visual & UIUX
Date: June - August 2018
Background
This is a project I participate as a freelance designer on brand/visual/UIUX design for my company - Kiska's local service in China.
Kiska
KISKA is an international brand and design agency focused on the growth and transformation of businesses by creating desirable brand experiences. [cited from Linkedin] One of its strength is on mobile transportation tool and sports gear.
Client - Yadea
The client we are working for is YADEA, a Chinese leading manufacturer of electric bicycles, motorcycles, and scooters.
Requirement
In the past decades since YADEA was found, it established a famous brand image among audiences throughout China of its product - the scooter. After 2010 along with the rapid development of new energy and lithium battery, Yadea's planning to lead the role of launching its new electric scooter products with targets on Gen Y and Gen Z as the audiences.
Kiska is well known for its brand and design solutions for KTM. Thus, we got the commission.
The projet consists of:
- team members from Austria office on product management
- a project management in China office,
- an account manager on client management in China office
- an industrial designer
- 2 designers on brand & visual & UIUX (one for graphic & advertising materials; one for mobile design visuals)
Product
Mobile app - a tool for tracking scooter data (battery & health & maintenance etc.) & finding charging station and maintenance location.
My work
I'm working as a designer on all mobile design language for future scalability.
